Privacy Policy

1. Introduction

Spring Mountain Realty PLLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (www.springmountainrealty.com), use our real estate search tools, request home valuations, or communicate with our real estate agents and team.

Please read this policy carefully. By accessing or using our website and services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect information that identifies, relates to, describes, or can be associated with you (“Personal Information”) in the following ways:

A. Information You Voluntarily Provide Us

• Contact Information: Name, email address, phone number, and mailing address provided when filling out forms for home valuations, property tour requests, or contact inquiries.
• Property & Search Preferences: Information regarding properties you save, price ranges, preferred locations (e.g., East Tennessee counties, lakefront, mountain properties), and target moving timelines.
• Communications: Messages, notes, or feedback you send us via web forms, email, or text messages.

B. Information Collected Automatically

• Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and the date/time of your visits.
• Cookies & Tracking Technologies: We use cookies, web beacons, and analytics tools to enhance site performance, remember user preferences, and analyze website traffic.

3. How We Use Your Information

We use the collected information for standard real estate operations and client services, including:

• Providing home valuation reports, automated equity estimates, and local MLS comps.
• Delivering real-time property listing alerts and neighborhood market updates.
• Responding to your requests for private property tours or real estate consultation.
• Improving website functionality, user experience, and search tools.
• Fulfilling MLS/IDX compliance and regulatory record-keeping obligations.

5. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share your information only under the following limited circumstances:

• Service Providers: Trusted vendors who assist us in operating our website, hosting MLS/IDX feeds, CRM transaction management, and delivering email communications (under strict confidentiality agreements).
• Legal & Regulatory Compliance: When required by law, subpoena, or state real estate licensing authorities (e.g., Tennessee Real Estate Commission / TREC).
• MLS Compliance: To comply with regional MLS rules (Knoxville Area Association of Realtors, Lakeway Association of Realtors, and Tenn/VA Association of Realtors) regarding IDX data usage.

6. Cookies & Opt-Out

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some interactive features of our real estate tools (such as saved property searches or instant valuation calculators) may not function properly.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, or disclosure. However, no internet transmission or electronic storage system is 100% secure.